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Well, it’s certainly not down to interior build quality — but could be CEO tweet patterns? Maybe it’s the extensive machine learning and recharge networks that they’ve built. Or maybe - just maybe, they’re thinking a little bit more overall about the experiences of the people that use their products.

Let's start with online journeys. Take a few moments to go and look at the landing pages of some of the major car manufacturers out there, excluding Tesla. Go ahead, I’ll wait for you to return.

Welcome back (it’s okay if you didn’t go check 😉 — you’ll get the…

Matt van Zyl

Experience Design Consultant

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